What is SEO? Learn About Search Engine Optimization

Search Engine Optimization

The  SEO  (Search Engine Optimization), also known as search engine optimization is quickly defined as a way to increase access your site through a set of techniques and strategies that enable a website to improve its position in the organic results of mechanisms Such as Google and Bing.

Even the administrator or developer site  should use principles of  SEO  in their development in order to improve aspects of internal optimization that contribute to the page position.

How can SEO help your site?

When you start an optimization campaign on your site, you may find that the improvement in the positioning for your business keywords is directly proportional to the number of hits you will receive, as well as generating greater visibility for the brand and a return on Site conversions.

There are several types of goals on a website. For an e-commerce, the main thing is to generate sales. For a blog, it is that your visitors read your posts. So these goals, which we also call conversion, can be very varied, like sales, registration, downloads or even clicks on certain parts of the site. Regardless of your area of expertise and your goals, optimizing your site will allow a targeted audience to reach you according to your expectations.

Set your audience

For example, if your business is selling used books, the keywords used in optimization can not be books, bestsellers, or postings – as that would entice the entire book audience. You would need to work on the words “used books”, “sebum”, “second-hand books”, among others. That way, it would restrict the number of hits to the site, but it would attract more qualified access, generating a positive experience for both your business and users who would find what they were really looking for.

Basically, what defines whether or not your page will be among the first results of a search is its relevance to the searched keyword. Therefore, SEO works first and foremost on the relevance of your site, whether for the user who visits it  ( On Page optimization ) or for the digital community around it  ( Off Page optimization ) .

The Google Algorithm

So how does Google understand which site is best? The work is done by complex calculations performed through its algorithm which considers a multitude of factors. What has changed over the years has been the relevance of these factors, such as PageRank that was once a determining factor and today is no longer, although it is still very important.

The digital market had a great growth and with Google, it was not different, because today the searcher has as main focus the user experience.

The year 2015 was a year of changes for the company, such as in April when the search engine launched an update that has allowed an improvement in the searches made by smartphones, which now give preference to sites that perfectly fit the devices, that is, the Called responsive sites

SEO or Sponsored Links?

Search Engine Optimization

The sponsored links are an easy and quick way to appear at the top of Google ‘s results but can be infinitely more expensive than a good SEO strategy. In addition, when the campaign goes offline, your site pops up from the first page of search engines instantly, which contrasts with the continuity character that SEO practice has.

The image below is a heat map or heat map, that shows a number of clicks that are made within the Google results page. We can clearly see that most clicks go to unpaid results, which are also called organic.

With sponsored links, the number of visits to your site increases rapidly, but this does not happen with the likelihood of converting that audience. That’s because, in a sponsored links campaign, a site that sells toys may very well appear first for the “kid’s fun” search if this word is selected for a sponsored link.

And if the searcher does not intend to buy anything, just to know a few games to animate a child’s party, there is what we call rejection. The user enters the site and quickly verifies that there does not exist what he seeks.

Already with the practice of SEO techniques, the site will only appear first for that word that it is really relevant . The chances of a user not finding what they are looking for diminish. So here we have an equation where the number of visits may be slightly lower than those generated by sponsored links, but the conversion rate increases significantly.

Therefore, SEO work is related to the  credibility  and  relevance  of a page or a website

How do I start SEO – Search Engine Optimization?

To know better the techniques and strategies adopted in optimizing websites and understand how all this can influence the positioning of results in search engines,

If you need professional help to get your site to the top of the search, visit our SEO Consulting page. In it, you’ll understand how our team of experienced and capable professionals can help your business. Ask for a quote and get a pre-evaluation of your site.

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